HOW SOCIAL MEDIA

Social media marketing is a combination of strategy and creativity. The importance of leveraging social media cannot be overstated. However, not every business owner is realizing this and shockingly 50% of small business owners are not even using social media to promote their business.

Social media marketing mostly helps businesses in these:
1. To create Brand Awareness.
2. To drive traffic
3. To promote products and services.

Today the second moment of truth for one can become the zeroth moment for a new customer.

You will not even know and understand the need for your product if you are not actively listening and tracking what customers are searching. Don’t miss out on the benefits of social media.

Creating Brand Awareness

When you start creating a brand from the scratch, it is extremely to create

Brand recognition: Consumers always like to buy brand that they recognize and Social media can be really helpful in this. It is way better than the traditional media in bringing your brand in front of the consumers quickly and at a very little cost.

Many features like the Cover image and the profile picture on social handles helps in creating brand recognition for your brand.

Generate conversations and engagement: A good social media post can create a good amount of engagement and stimulate conversations around your posts. It will help the brands understand which content do the audience like the most and many a times the brand will be able to get feedback about the product or marketing.

Posts that normally asks open-ended questions soliciting feedback or opinions can get more engagement.

Tell your Brand story: Your brand story can have an impact on your brand image. Share stories of great customer experience you created, a customer testimonial or give a shout out to the employee of the month thru your brand stories.

Just remember that building your brand on social media is a marathon and not a sprint. It will take time to build a relationship.

INCREASING YOUR TRAFFIC

Social networks are great for getting traffic to your sites. Not all your traffic comes from search engines. You will get a lot of traffic from social channels also.
However, you need to be cautious about not being too over bearing and have a pre set schedule for your social posts to increase engagement and also get traffic.

PROJECTS YOU AS AN AUTHORITY IN YOUR NICHE.

The more you put out high quality content on your social channels and the better engagement you get, Google will consider you to to be the authority in your niche and increase your SERP ranking. The more authoritative your page is, the more traffic you will get.

RETARGET YOUR CUSTOMERS USING SOCIAL MEDIA

Retargeting is a wonderful tool that can be used to target that 98% of the visitors who don’t purchase from you the first time.
This can be achieved by placing “Cookies” on your site and capturing the customer details. When these customers visit your social channels, you can retarget them with an advert about a product/ service they showed interest on.

DRIVING CONVERSIONS

You don’t want all that traffic you drove to your channels to just remain without any actions.
You want conversions. Here are a few great ways to drive conversion thru’ social media.

USE CALL TO ACTION

Use Call to Action buttons to motivate the customers to take up the steps required to complete the purchase.
Use attractive and relevant designs to tempt customers to take action.
Also make sure the entire experience from clicking on the CTA to completing the purchase is easy and an exciting experience to the customer.

CONTESTS AND OFFERS

These are great ways to attract customers to take some action on your sites.
People feel great and obliges when they receive some free stuff or a discount on your products and this encourages them to share their experience with your product.

PAID ADS

Let’s face it!

As much as businesses are interested in driving traffic and conversions thru organic posts, it is imperative that at some point they have to think about amplifying their posts thru paid ads.
The trick is to come up with engaging and attractive and ore importantly relevant ads which helps customers make a decision.
Building good landing pages to which the traffic from social media is directed also plays a very important role. A good landing page with a typeform or Google form will help high quality leads.